Veja’s main objective is to produce green and sustainable sneakers for Men, Women and Kids. They started in 2004 with ambitious plans to create a sneaker that is 5 times more expensive to produce, yet still offer them at the same retail price as the big brands. In Brazil they found a community to work with that harvest rubber. It represents 40% of all sneaker soles they've made since. This is the start of the Veja we know today. They still stick to what they believe in: being even more transparent, improving the consistency of their project and make solutions happen.