Maison Kitsuné was founded in 2002 by Gildas Loaëc, former manager of the French electronic duo Daft Punk and architect Masaya Kuroki. Kitsuné means fox in Japanese and symbolizes versatility. Versatility is evident in the designs of this French label: the collections are inspired by contemporary fashion in Paris and Tokyo, creating a perfect mix of timeless classics, colors and materials.

Maison Kitsuné stands for high-quality simple styles that can be worn every day. The Maison Kitsuné fox is represented on all pieces and is often used in combination with the colors of France: blue-white-red. Besides the fashion brand Maison Kitsuné there is also a music label (Kitsuné Musique) and coffee shops (Café Kitsuné).