Patagonia grew out of a small company that made tools for climbers and surfers. They appreciate that all life on earth is under threat of extinction and they aim to use the resources they have to do something about that. Of all the sales they donate 1% to help organisations all over the world to protect the environment. Besides that they aim to make all their products durable to stop disposable fashion.
The core values of Patagonia are:
- Build the best product
- Cause no unnecessary harm
- Use business to protect nature
- Not bound by convention