Dutch fashion label OLAF was founded by fashion designer Olaf Hussein. Before Olaf Hussein started his own label, he worked as a designer for the American brand Tommy Hilfiger. Because he was looking for the perfect jeans that he couldn't find anywhere, Olaf decided to design denim himself. Since then the brand has grown into a successful men's label with complete collections. The designs of the Amsterdam label are characterized by their qualitative fits and ultimate wearing comfort.