French brand A.P.C. is a Paris based clothing brand which is founded in 1987 by Jean Touitou. The abbreviation A.P.C. stands for ‘Atelier de Production et de Création’. The cool thing is that the Atelier is stil based in the hearth of Paris: Rue Madame.
A.P.C focusses on classic and minimalistic designs often with lines, checks and simple patterns. Highly populair is the denim range with styles as the Petit Standard and the Petit New Standard. The denim is widely acclaimed for the excellent fit, use of Japanese denim fabric and quality.