Paris-based brand A.P.C. was founded in 1987 by Jean Touitou. A.P.C. stands for Atelier de Production et de Création. “Without production, creation remains at the idea stage. And without creation, a garment will have no soul”.

The cool thing is that the Atelier is still based in the heart of Paris: Rue Madame. A.P.C. clothing embodies a simple, casual elegance. A minimalist style. Stylish and casual looks, inspired by everyday life.